Good marketing is surely a bridge linking the artworks to the need for art an audience may want to satisfy. Marketing is all about satisfying needs. It can be very powerful and help the artist get known, especially in those cases where he/she operates on his/her own without being backed up/supported by a gallery and its network.
However, I like taking distance from Marketing trends, from numbers of clicks on specific artworks, inquiries, comments, number of likes etc. The main reason is that, as an artist, I feel the need to protect my creativity and make it operate freely, taking even directions that marketing seems to indicate as not the optimal ones.
Do I like making my life as an artist more complex than it may be? I don’t think so. I just want Art to be my magic box, like when I was a kid and liked to jump into a huge paper-box where I could play alone for hours in total isolation from the real world, which was by the way, pretty pleasant for me thanks to the happy environment my parents set for both me and my sister. That box was my way to escape the reality and be in a magic world.
Art plays, more or less, the same role today. When I paint I am in a noiseless box . I forget about everyone and everything. It’s a solo trip in a world of colors, images, characters and emotions my brain generates generously, thing that helps me a lot create almost non stop pieces since a while by now.
By following simple emotions, I eventually realize that, sometimes, I am painting tough subjects, not necessarily from a technical perspective I mean (this may vary a lot from painting to painting) but rather from a content perspective.
In this regard, in the last few days, I have been gladly busy with a painting picturing a frightened young boy discovering his first sexual encounter.
Will people look at the painting with the right eyes avoiding jumping on wrong, kind of cliché conclusions? Some probably not as it will take still some time to the humankind to detach the gay identity from some insane diseases such as pedophilia. But then I think further and I ask myself: Do I really care about people’s wrong conclusions? Art is accessible by those who own the key. The beautiful, trembling face of my Niño, in the painting, is worth the risk of million of wrong conclusions. I am already in love with El Niño.
8am on a Thursday morning in June. I am wrapping one of my best pieces in order to prepare its shipment.
It feels like a funeral. LE BAR DES AMOURS is quitting the studio to reach its final destination: London. The artwork has been conceived as a project taking a long time. I sketched the scene in August last year and started painting it only after many months. For a long while it stayed like a sketch on a canvas, hidden behind other canvas in my studio. I loved sketching it while traveling in the States but, for a long time, I was unable to be the visionary I usually am, projecting in my mind the finished result. I usually see my paintings as they eventually look before they even exist. It did not work for this one.
It took more than 6 months to finally have that vision in a supermarket while shopping for my grocery. I suddenly decided the technique and the colors to play with. Once I started painting it, I could not stop. It went fast and it was like painting without effort. My hand moved as it knew perfectly where to go without any hesitation. I completed it just in time to send it to the frame-shop and equip it with a charming old-fashion frame which suits its atmosphere and essence before my last expo. In April, I proudly exhibited the artwork in Brussels being it, in my eyes, one of the key-pieces of my solo exhibition itself. I am seduced by its colors and the blurred effects of the characters, their clothes, their conversations that I could even hear while painting it.
After the exhibition, I decided to hang it on the nicest wall of my studio where it has been shining day and night for a while…. a short while…. a while shorter than expected as someone has also fallen in love with it. This someone sounds like the right person for this artwork. The way he looked at it the day he came to the studio made me think immediately that there was a clear connection between them. This is just magic. Le Bar des Amours will move to London leaving me with very mixed feelings. I am happy for the owner but this morning I felt like deep pain in my chest while wrapping it, the same pain we feel when we get separated from a person we love, being afraid we will not see him/her anymore, the same pain a mother feels when she is separated from the creature she gave birth to.
Guess I should think of something else and clear out the bitter from my heart thinking we will meet again one day when I don't expect it.