Art as a medium to benefit society

When it comes to  reflecting upon ART and what it means to me as an artist, there are 2 things I like keeping distance from:

a) considering Art  as "decoration" (I am horrified at the idea of someone choosing a piece of Art based on the furniture or the interior design of the house opposite to prioritizing the message the piece brings or the personal connection we may have to it);

b) approaching Art in a static way. Art is not an end in itself. Creating Art means connecting to others and embrace collaboration;

I like thinking of all the positive aspects Art entails. It makes us feel good; it may become, like in my case, a self-discovery journey; it supports self-expression; it creates value for us but also for others. This is indeed the point I want to quickly develop through this post.

Art creates social value as it can support important social causes eventually helping those who are in need.

2013 is still giving me so many positive vibes. The news this week is that I had the chance of starting a collaboration with the Swim for Life team in Brussels that has been supporting the marathon to collect funds for the fight against AIDS. Their great job has translated into more than 360.000EUR collected in 18th editions.

How long it took launching our collaboration?  Well, it went pretty fast. 3 days, we brainstormed and the level of enthusiasm got higher and higher so we decided to launch the project by offering Art in return of donations. A special edition of THE SWIMMERS will go to the highest bid sending a message to the Swim for Life team
info@swimforlife.be. between the 1st of December and the 15th of December 2013.

We trust people's responsiveness and sensibility and we can already smell the success of this important action taken with enthusiasm and commitment. Art is for LIFE.

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