Good marketing is surely a bridge linking the artworks to the need for art an audience may want to satisfy. Marketing is all about satisfying needs. It can be very powerful and help the artist get known, especially in those cases where he/she operates on his/her own without being backed up/supported by a gallery and its network.
However, I like taking distance from Marketing trends, from numbers of clicks on specific artworks, inquiries, comments, number of likes etc. The main reason is that, as an artist, I feel the need to protect my creativity and make it operate freely, taking even directions that marketing seems to indicate as not the optimal ones.
Do I like making my life as an artist more complex than it may be? I don’t think so. I just want Art to be my magic box, like when I was a kid and liked to jump into a huge paper-box where I could play alone for hours in total isolation from the real world, which was by the way, pretty pleasant for me thanks to the happy environment my parents set for both me and my sister. That box was my way to escape the reality and be in a magic world.
Art plays, more or less, the same role today. When I paint I am in a noiseless box . I forget about everyone and everything. It’s a solo trip in a world of colors, images, characters and emotions my brain generates generously, thing that helps me a lot create almost non stop pieces since a while by now.
By following simple emotions, I eventually realize that, sometimes, I am painting tough subjects, not necessarily from a technical perspective I mean (this may vary a lot from painting to painting) but rather from a content perspective.
In this regard, in the last few days, I have been gladly busy with a painting picturing a frightened young boy discovering his first sexual encounter.
Will people look at the painting with the right eyes avoiding jumping on wrong, kind of cliché conclusions? Some probably not as it will take still some time to the humankind to detach the gay identity from some insane diseases such as pedophilia. But then I think further and I ask myself: Do I really care about people’s wrong conclusions? Art is accessible by those who own the key. The beautiful, trembling face of my Niño, in the painting, is worth the risk of million of wrong conclusions. I am already in love with El Niño.