Are Social responsibility and Art connected? I think so. Social responsibility is an ethical framework and suggests that you as an individual, have an obligation to act for the benefit of society at large. Social responsibility is a duty for each of us to perform so as to maintain a balance between the economy and the ecosystems. When it comes to Art, as I an artist I always try to create pieces that benefit the society's development. But is this enough? Each of us can surely contribute and I like the idea of using my art as a medium to create social value.
ART THERAPY 2021
Beddru has been involved in a socially responsible project led by the CEO of Clinique Saint Jean in Brussels, one of the most accredited hospitals in the Belgian capital. The project consists in the installation of 11 artworks in large scale of the Italian painter aimed at reducing patients' anxiety when waiting for cures in the corridors of the Policlinique (-2 floor). The project leverages Art beyond its pure aesthetics highlighting its therapeutic power on viewers.
"I SAVE LIVES" CAMPAIGN 2020
During the recent COVID-19 emergency BEDDRU launched a campaign to help a local hospital in Brussels, Clinique Saint-Jean to collect funds in order to buy medical equipment to better contain the outbreak.
The artist offered 100% of his earnings on the sale of specific limited editions listed in the campaign-page.
On top of it, the artist extended the campaign to LE NEUF gallery in Brussels where h was having the solo exhibition "BETWEEN MYTH, SEA & SICILIAN MARKETS".
10% donation was therefore applied to the sale of each original artwork on display at the gallery.
The campaign eventually collected a total of 700 EUR donated to the hospital as announced.